Built once, and yours to keep

Your brand face

A model your brand owns instead of rents. The same face across the whole catalog, in a winter coat and on a summer street, ready the week a new product lands. Built once, then available whenever you need it.

What we do

• One consistent identity, held across every product and every season
• Any setting or background — no travel, no location fee, no permits
• A new colorway or a new product does not mean starting again
• Clear AI labeling on published imagery, documented and handled by us

What you get

• Your brand model, signed off by you before anything is produced
• Full-resolution imagery, licensed to you for any use, with no end date
• A written record of how each image was made
• Variations for testing, not one fixed set

Content production

A face on its own is not much use. What you actually need is the imagery it produces — product in a room, a range laid out, a styled edit — in the formats each place wants, arriving on a schedule rather than when a shoot finally gets booked.

What we do

• Monthly batches built from your catalog and your brand model
• Formats for where they go: tall for Pinterest, square for feed, wide for your site
• On-image copy that answers a search instead of describing the brand
• Variations per product, so decisions come from tests and not from taste

What you get

• A finished batch every month
• Source files, yours to keep
• Caption and keyword text alongside each image
• A short note on what tested well and what did not

Pinterest management

Pinterest behaves like a search engine, not a feed. That is why we run it: imagery published there keeps surfacing for as long as people keep searching, so the work compounds instead of expiring in a day. And the same text that makes a pin findable is increasingly what an AI answer engine reads when somebody asks it what to buy — so descriptions are written to be understood by both, not stuffed for one.

What we do

• Keyword research for your category, not generic lifestyle terms
• A written description and alt text on every pin, phrased for search and for AI answer engines
• Board architecture, profile setup and a calendar that accounts for seasonality and lead time
• Link tagging — and a look at the page the link lands on, because traffic is wasted on a page that is not ready

What you get

• Audited and restructured Pinterest account
• Keyword map for your catalog, and descriptions written from it
• Monthly publishing calendar
• A list of what to fix on your landing pages — and, on the packages that include it, our developers to do the fixing
• Monthly report tied to traffic into your own store, not vanity metrics

Strategy and reporting

The point is not more impressions. The point is traffic arriving at your own store, from people who were already planning a purchase — and knowing which part of the work produced it.

What we do

• Category and competitor audit before anything is published
• Quarterly priorities instead of a permanent content treadmill
• Attribution set up so Pinterest traffic is separable in your analytics
• A monthly review call, with the numbers sent in advance

What you get

• Opening audit and keyword opportunity list
• A quarterly plan you can hold us to
• Monthly report: saves, outbound clicks, landing pages
• Recommendations for the next quarter