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Content and Pinterest, run for you

ONE MODEL.EVERY SEASON.NO SHOOT DAY.

We turn your catalog into a steady supply of imagery and run Pinterest for you: one consistent face, a new set every month, published on schedule. No shoot day, no content calendar, nothing for your team to keep up with.

A face of your own
One consistent model, built for your brand and licensed to you everywhere, with no expiry date.
Imagery that keeps coming
New sets every month, built from your own products — no booking, no studio, no date in a calendar to wait for.
A channel with a memory
Pinterest is searched, not scrolled past. Good imagery goes on being found there long after a feed would have buried it.

The problem

What does a shoot day actually buy you?

One season, one look, one license term.
A face you own has no expiry.

  • The license runs out

    Model releases are time-limited. The photography you paid for stops being usable on a date somebody else set, and the bill comes round again.

  • One season at a time

    You shoot summer in spring. Autumn needs another booking, another studio, another round of retouching — for the same products.

  • Every new product reopens it

    A new colorway or a new line means a reshoot, or a catalog where half the images do not match the other half.

  • Scale is the real wall

    Two hundred products shot properly is out of reach for most brands. So most of the catalog gets the cheap treatment, and it shows.

Example

One product photo, four places to sell it

On the left, a plain catalog shot — the kind you already have. On the right, the same coat on the same face in the Alps, in Paris, in New York and in a studio, built from that one photo. No booking, no location fee, no shoot day.

Example pin: on the left a plain product photo of a beige belted coat, on the right the same coat worn by the same model in four settings — alpine snow, a Paris street, New York and a minimal studio
A concept for a brand that does not exist, made to show the format and the level of finish. The imagery is AI-generated.

Results

Two accounts, built from nothing

Both started at zero. Neither had a Pinterest presence before we took it on, and neither bought a single impression. This is what the work produced in the first months.

Marketplace with a large catalog

Two months in

impressions
1.43M
clicks through to the site
870
people reached
381K
saves
10.8K

Consumer brand

Three months in

impressions
336K
clicks through to the site
372
people reached
127K
saves
5.2K

Both accounts are client work, shown without names at their request. The figures cover the most recent 30 days in each account, taken from Pinterest's own analytics. Nothing here was paid for — no promoted pins, no ads.

What we do

What we take off your hands

Most brands can make five good pins. The hard part is the next fifty — month after month, without pulling your team off the business. We handle the ideas, the imagery, the copy, the publishing and the reporting.

In use

Where the face goes to work

Pinterest is a search engine wearing the clothes of a social network. Imagery published there keeps surfacing for as long as people keep searching — which is exactly what makes a permanent brand face pay for itself.

From a face to an order

  1. Face
  2. Imagery
  3. Search
  4. Your site
  5. Order

Process

How the work runs

The first weeks go into building the face. Once it exists, everything after it is production, and production settles into a monthly rhythm.

  1. 01

    Brief

    Your catalog, your brand, and who your customer actually is.

  2. 02

    The face

    We build your brand model and you sign it off before anything is produced.

  3. 03

    Production

    The first imagery set, built from your products and your new face.

  4. 04

    Publishing

    Out to Pinterest and wherever else it belongs, with links tagged.

  5. 05

    Review

    Monthly report, a call, and a decision about what gets more of the budget.

Packages

Three ways to work with us

Every package begins the same way, with a face that becomes yours. What changes is how much we produce around it, and how much of the work you hand over.

Full comparison

ESSENTIAL

Get the face built and into your hands

Best for

Brands that want their own model and will handle distribution themselves

  • Your brand model, built and signed off
  • A first set of pins made from your catalog
  • A written description and keywords for every pin
  • Pinterest account set up and handed over
  • Monthly report on traffic to your own store
RECOMMENDED

GROWTH

The whole operation, run monthly

Best for

Brands that want the imagery made, published and measured without running any of it themselves

  • Everything in Essential
  • A new batch every month — we plan it, produce it and publish it
  • Seasonal looks for the same face
  • Descriptions written to be read by search and by AI answer engines
  • The pages your pins land on checked, and fixed where they lose people
  • Monthly review call
  • Brand face
  • Imagery
  • Pinterest
  • Reporting

STUDIO

A cast, a whole catalog, several markets

Best for

Brands replacing a recurring shoot budget, or selling into several markets at once

  • Everything in Growth
  • Several models across your lines
  • Whole-catalog coverage rather than selected products
  • Pins, keywords and descriptions localized per market
  • Our developers on hand when your site is the bottleneck
  • Quarterly strategy session

The US market

The largest audience, and the most competition for it

Pinterest's home market: the largest audience, the most competition for the obvious keywords, and the most room in the specific ones.

  • The broad terms are taken

    Large retailers own the head terms in most categories. The traffic worth having sits in longer, more specific searches, and that is where the keyword work actually earns its keep.

  • Seasons are regional

    A national seasonal calendar is an average nobody lives in. Categories tied to weather get planned against the regions you actually ship the most to.

  • Disclosure is becoming a norm

    Labeling of AI-generated imagery is moving from good practice toward expectation, in platform policy and in state-level rules. We label and document from the start, so nothing has to be reworked later.

  • Invoiced in US dollars

    Billing in USD. Sales tax treatment depends on where you are registered and we follow your accountant's instruction on it.

Partners

For agencies and studios

You already have the clients and the brand thinking. What you probably do not have is a model pipeline and an AI disclosure process. We are those two things, under your name.

  • White-label

    We do the work under your name. The client stays yours, and we never appear in the room.

  • Brand faces as a supply line

    Generated model sets for your clients, without you building the pipeline or the labeling process.

  • Overflow production

    Imagery production when your studio is at capacity and the calendar is not.

  • Referral

    Pass the work across, take a fee on what we close. No obligation to stay involved.

  • Pinterest for your roster

    A channel you can sell without hiring for it, delivered to your quality bar.

Get started

Tell us what you sell

A few sentences are enough: what you sell, roughly how many products, and where you want them seen. You get a straight answer on whether a face of your own is worth it for your catalog — including when the answer is that it is not.

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